From the Caribbean to South America — regional expertise that delivers real growth.
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Caribbean
Our Core Market
The Caribbean represents HSU’s strongest foundation, driven by deep-rooted partnerships across tourism, hospitality, and retail.
26
markets served
45M
total population
62M
annual tourists
95B
annual tourism spend
274,000 hotel rooms | 29M cruise passengers | 50% U.S. tourist origin
Central America
A Region on the Rise
With expanding economies and a growing middle class, Central America presents significant growth potential.
8
markets from Mexico to Panama
195M
total population
57M
annual tourists
South America
The Next Frontier
South America offers vast opportunity through its 432M consumers and strong urban markets. Our strategy focuses on strategic distributor partnerships and direct relationships with key accounts in metropolitan areas.
Local Knowledge. Global Standards.
Our regional teams ensure that every market receives the right mix of products, pricing, and promotion — ensuring sustainable brand growth from launch to long-term success.
